Cambridge University Press, Mar 15, 2018 - Language Arts & Disciplines - 232 pages
Eye-tracking is quickly becoming a valuable tool in applied linguistics research as it provides a 'real-time', direct measure of cognitive processing effort. This book provides a straightforward introduction to the technology and how it might be used in language research. With a strong focus on the practicalities of designing eye-tracking studies that achieve the standard of other well-established experimental techniques, it provides valuable information about building and designing studies, touching on common challenges and problems, as well as solutions. Importantly, the book looks at the use of eye-tracking in a wide variety of applied contexts including reading, listening and multi-modal input, writing, testing, corpus linguistics, translation, stylistics, and computer-mediated communication. Each chapter finishes with a simple checklist to help researchers use eye-tracking in a wide variety of language studies. Discussion is grounded in concrete examples, which will allow users coming to the technology for the first time to gain the knowledge and confidence to use it to produce high quality research.
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accuracy accuracy and precision allow analysis ANOVAs applied linguistics areas audio authentic autism spectrum disorder behaviour binocular calibration Chapter cloze cognitive computer-mediated communication concordance lines consider context corpus corpus linguistics critical word Data Viewer defined discussion display effects ensure examine example Experiment Builder experimental export Eye movements eye-movement data eye-tracking measures eye-tracking study eye-tracking systems factors Figure fixation duration grammatical gender heat maps identify images important Importantly interested keystroke logs learners length lexical Liversedge longer fixations looking patterns matched means methodological considerations monitor non-words option output participants presented processing effort proficiency Rayner readers reading studies recording regressions research question saccades sampling rate screen second language Section sentence skipped source text specific spider stimuli subtitles syntactic target task test-takers text text text text-based studies Tobii Pro Studio tracking translation trial types users variables visual-world paradigm visualisations