The Dictionary of Marketing

Front Cover
Lulu.com, 2005 - Business & Economics - 291 pages
The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available
 

Contents

About Author
4
B
19
30
61
G
83
99
116
122
158
P
175
Q
206
S
222
T
262
U
276
X
290
Copyright

Common terms and phrases

Bibliographic information