World War 3.0: Microsoft Vs. the U.S. Government, and the Battle to Rule the Digital Age

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Broadway Books, 2002 - Business & Economics - 444 pages
"When the U.S. Justice Department took Microsoft to court in October 1998, the company had the highest market capitalization in the world. From day one of the trial, Ken Auletta was there, not merely covering the tense proceedings but conducting his own excavation for the truth. Drawn from his range of interviews with Bill Gates, David Boies, Judge Thomas Penfield Jackson, Steve Case, and other sources, World War 3.0 unveils two stories simultaneously: the war inside the courtroom that found Microsoft guilty of monopolistic behavior and the war outside the courtroom for corporate supremacy." "Determined to create the fairest and most human portrait of Microsoft to date, Auletta shows how the company's culture seeded both its current legal misery and its business success. He paints a portrait of Bill Gates, half genius and half child, and the drama of characters and corporations whose fates are linked to Microsoft's. World War 3.0 peeks into the future of the Information Age and takes readers on an entertaining ride that offers astonishing views of hubris, vanity, and greed - and of gifted and flawed giants."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

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Contents

The Prosecutors
1
Hard Core
26
The First Pitch
35
Copyright

19 other sections not shown

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About the author (2002)

Bestselling writer, journalist, and media critic Ken Auletta was born on April 23, 1942. He grew up in Brooklyn, New York and earned a B.S. from SUNY Oswego and an M.A. in political science from the Maxwell School of Citizenship and Public Affairs at Syracuse University. Before 1992, when he began to write the "Annals of Communications" column for The New Yorker, Auletta trained Peace Corps volunteers, served as Special Assistant to the U.S. Under Secretary of Commerce, participated in Robert F. Kennedy's 1968 presidential campaign, was Executive Editor of the Manhattan Tribune, and worked as the chief political correspondent for the New York Post. He also was a columnist for the Village Voice and contributing editor of New York Magazine, began writing for The New Yorker in 1977, and wrote extensively for the New York Daily News. Auletta has appeared on numerous television programs and written several books, including Three Blind Mice: How the TV Networks Lost Their Way; Greed and Glory On Wall Street: The Fall of The House of Lehman; World War 3.0: Microsoft and Its Enemies; Media Man: Ted Turner's Improbable Empire; and Googled: The End of the World As We Know It.

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