The Fashion Forecasters: A Hidden History of Color and Trend Prediction
Regina Lee Blaszczyk, Ben Wubs
Bloomsbury Publishing, Mar 8, 2018 - Design - 296 pages
The fashion business has been collecting and analyzing information about colors, fabrics, silhouettes, and styles since the 18th century - activities that have long been shrouded in mystery. The Fashion Forecasters is the first book to reveal the hidden history of color and trend forecasting and to explore its relevance to the fashion business of the past two centuries. It sheds light on trend forecasting in the industrial era, the profession's maturation during the modernist moment of the 20th century, and its continued importance in today's digital fast-fashion culture.
Based on in-depth archival research and oral history interviews, The Fashion Forecasters examines the entrepreneurs, service companies, and consultants that have worked behind the scenes to connect designers and retailers to emerging fashion trends in Europe, North America, and Asia. Here you will read about the trend studios, color experts, and international trade fairs that formalized the prediction process in the modern era, and hear the voices of leading contemporary practitioners at international forecasting companies such as the Doneger Group in New York and WGSN in London. Probing the inner workings of the global fashion system, The Fashion Forecasters blends history, biography, and ethnography into a highly readable cultural narrative.
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American apparel industry Archiv der Messe Bignami Boomers brands buyers Chori clients clothing collections color cards color forecasting Color Revolution consumer Courtesy created creative cultural customers David Wolfe department stores economic European event exhibitors fashion business Fashion Council fashion forecasting fashion industry Fashion Institute fashion prediction Fashion Report fashion system fashion trends fibers FIGURE garment global haute couture Hayden Rorke Historisches Archiv Ibid important Ingrid Giertz-Mårtenson intermediaries Interstoff Italian J. C. Penney Company Japan Japanese Kawasaki Leigh Rudd Li Edelkoort London look manufacturers Mary Quant menswear merchandise Messe Frankfurt Nigel French Enterprises organized Paris Pitti Immagine Pitti Uomo Première Vision production Promostyl ready-to-wear Regina Lee Blaszczyk Report from Tobé retailers role season shade cards silk style Stylesight swatches Sweden Swedish Swedish Fashion TCCA textile textile industry Tobé Tobé’s trade fair trend agencies trend books trend forecasting UNIQLO WGSN Women’s Wear Daily York