The Importance of Language Learning, Understanding of Other Peoples, and Cultural Awareness in the Development of Successful International Businesses

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GRIN Verlag, 2009 - 40 pages
Essay from the year 2004 in the subject Business economics - Miscellaneous, grade: 1, European Business School London / Regent's College (European Business School London / Regent's College), course: John Payne Scholarship Competition, 25 entries in the bibliography, language: English, comment: This essay has been submitted to the European Business School (London) scholarship competition in 2004 and - along with the required presentation - obtained the John Payne full scholarship of that year., abstract: The essay explores the significance and academic models of language learning, understanding of other peoples and cultural awareness (in short, intercultural competence) in the development of businesses, giving relevant examples.

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