Watching YouTube: Extraordinary Videos by Ordinary People

Front Cover
University of Toronto Press, Jan 1, 2010 - Social Science - 265 pages

An anonymous musician plays Pachelbel's Canon on the electric guitar in a clip that has been viewed over sixty million times. The Dramatic Gopher is viewed over sixteen million times, as is a severely inebriated David Hasselhoff attempting to eat a hamburger. Over 800 variations, parodies, and parodies-of-parodies are uploaded of Beyonce Knowles' Single Ladies dance. Tay Zonday sings Chocolate Rain in a video viewed almost forty million times and scores himself a record deal. Obama Girl enters the political arena with contributions such as I Got a Crush on Obama and gets coverage in mainstream news networks.

In Watching YouTube, Michael Strangelove provides a broad overview of the world of amateur online videos and the people who make them. Dr. Strangelove, the Governor General Literary Award-nominated author that Wired Magazine called a 'guru of Internet advertising, ' describes how online digital video is both similar to and different from traditional home-movie-making and argues that we are moving into a post-television era characterized by mass participation. Strangelove draws from television, film, cultural, and media studies to help define an entirely new field of research. Online practices of representation, confessional video diaries, gendered uses of amateur video, and debates over elections, religion, and armed conflicts make up the bulk of this groundbreaking study, which is supplemented by an online blog at strangelove.com/blog. An innovative and timely study, Watching YouTube raises questions about the future of cultural memory, identity, politics, warfare, and family life when everyday representational practices are altered by four billion cameras in the hands of ordinary people.
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Strangelove_2960_022inddpdf
22
Strangelove_2960_041inddpdf
41
Strangelove_2960_064inddpdf
64
Strangelove_2960_084inddpdf
84
Strangelove_2960_103inddpdf
103
Strangelove_2960_137inddpdf
137
Strangelove_2960_158inddpdf
158
Strangelove_2960_181inddpdf
181
Strangelove_2960_195inddpdf
195
Strangelove_2960_219inddpdf
219
Strangelove_2960_223inddpdf
223
Strangelove_2960_247inddpdf
247
Strangelove_2960_252inddpdf
252
Strangelove_2960_263inddpdf
263
Strangelove_2960_267inddpdf
267
Copyright

Other editions - View all

Common terms and phrases

About the author (2010)

Michael Strangelove has been called a "guru of Internet advertising" ( Wired ) and "the man who literally wrote the book on commercialization of the net" ( Canadian Business ). He is a lecturer in the Department of Communication Studies at the University of Ottawa.

Bibliographic information