Cultural Economy: Cultural Analysis and Commercial Life

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Paul du Gay, Michael Pryke
SAGE, Jan 31, 2002 - Social Science - 256 pages
Phrases such as `corporate culture', `market culture' and the `knowledge economy', have now become familiar clarion calls in the world of work. They are calls that have echoed through organizations and markets. Clearly something is happening to the ways markets and organizations are being represented and intervened in and this signals a need to reassess their very constitution. In particular, the once clean divide that placed the economy, dealt with mainly by economists, on one side, and culture, addressed chiefly by those in anthropology, sociology and the other `cultural sciences', on the other, can no longer hold.

This volume presents the work of an international group of academics from a range of disciplines including sociology, media and cultural studies, social anthropology and geography, all of whom are involved not only in thinking `culture' into the economy but thinking culture and economy together.


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Chapter 1 Economics as interference
The culturalization of economic knowledge
Chapter 3 Capturing markets from the economists
Chapter 4 Work ethics soft capitalism and the turn of life
Happiness at work in the new cultural economy?
The Cultural formation of aesthetic economies
The cultural connotations of economic forms
Chapter 8 Advertising persuasion and the cultureeconomy dualism
Chapter 9 The unintended political economy
Chapter 10 Production consumption and cultural economy
Chapter 11 Performing cultures in the new economy

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Page 42 - Symbolic analysts solve, identify, and broker problems by manipulating symbols. They simplify reality into abstract images that can be rearranged, juggled, experimented with, communicated to other specialists, and then, eventually, transformed back into reality.
Page 5 - Economic and symbolic processes are more than ever interlaced and interarticulated; that is ... the economy is increasingly culturally inflected and . . . culture is more and more economically inflected. Thus the boundaries between the two become more and more blurred and the economy and culture no longer function in regard to one another as system and environment.
Page 10 - ... of religious ethics or of political expediency. Formal justice is thus repugnant to all authoritarian powers, theocratic as well as patriarchic, because it diminishes the dependency of the individual upon the grace and power of the authorities.

About the author (2002)

Paul du Gay is a Senior Lecturer in Sociology at The Open University

Before joining the Open University I worked in the School Management, UMIST (University of Manchester Institute of Science and Technology), the Department of Land Economy, University of Cambridge, and the Department of Geography, Queen Mary, University of London. I was a Fellow of the Institute of Advanced Study and a Fellow of St John’s College, University of Durham from 1 October to 20 December 2007. I am a co-editor of the new Journal of Cultural Economy.

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