Direct Marketing: Strategy, Planning, Execution
The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.
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Nash did a great job at describing the essence of direct marking in a well thought out well organized manner. The substance of the book was extensive yet not overwhelming. I personally read a lot of books specifically on marketing and found this book to fill gaps missed by many of the more popular books in the genre. Despite the publishing date the material for the most part was reliant even for today's advertising needs. If your looking for a good book to fill the gab you may have in direct marketing This book should provide solution to your problem.
individual interviews - pag 82 -p.86 mto importante entrevistas individuais
THE MARKETING PLAN
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