Individuals in Mass Media Organizations: Creativity and ConstraintEttema and Whitney have collected essays that study the ways in which the organizational life of mass media limit, shape, and encourage the creativity of individuals within them. Commercial demands, the values of people within the industry, ideas of product image, and the forces that form broadcast news are among the subjects discussed. 'Ettema and Whitney have edited an interesting, often provocative collection whose unifying theme...represents an important application of organization theory to the communication process.' -- Journal of Communication, Spring 1983 |
Contents
Mass Communicators in Context | 7 |
The Impact of Outside | 33 |
Screen Acting as Work | 53 |
Copyright | |
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activities American argues artists audience beat broadcast reporters campaign Cantor challengers commercial constraints country music coverage creative culture decision chain editors educational election entertainment episode example executive producer film format Gelbart Grant Tinker Hirsch Hollywood houses idea incumbents individual industry innovation interviews issues Journal journalists Kraft Music Hall Larry Gelbart level of analysis Martin's mass communication mass media media organizations Mork and Mindy movie newspaper newsworkers newsworthy nonevents Norman Lear organizational package party percent Perry Lafferty personnel Peterson pilot political popular present Press print and broadcast problem product image professional promotion radio ratings record producers response role routine schemes of interpretation Screen Actors Guild script situation comedies social Sociology songs stars stories strategies successful suggest theme tion tional track record Tuchman unconventional shows University viewers writers York