Worlds of Written Discourse: A Genre-Based ViewGenre theory in the past few years has contributed immensely to our understanding of the way discourse is used in academic, professional and institutional contexts. However, its development has been constrained by the nature and design of its applications, which have invariably focused on language teaching and learning, or communication training and consultation. This has led to the use of simplified and idealised genres. In contrast to this, the real world of discourse is complex, dynamic and unpredictable. This tension between the real world of written discourse and its representation in applied genre-based literature is the main theme of this book. The book addresses this theme from the perspectives of four rather different worlds: the world of reality, the world of private intentions, the world of analysis and the world of applications. Using examples from a range of situations including advertising, business, academia, economics, law, book introductions, reports, media and fundraising, Bhatia uses discourse analysis to move genre theory away from educational contexts and into the real world. Introduction Overview: Perspectives on Discourse The World of Reality The World of Private Intentions The World of Analysis The World of Applications References |
Contents
The world of reality | 27 |
The world of private intentions | 85 |
The world of analytical perspectives | 153 |
The world of applications | 183 |
| 214 | |
| 225 | |
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Common terms and phrases
academic introductions advertising applied linguistics appropriation aspects Bank of Bermuda Basic Law Berkenkotter and Huckin Bhatia Candlin chapter communicative purposes communities of practice competence complex concept conventions Diagram disciplinary cultures disciplines discourse analysis discourse community discursive practices discussion dynamic embedded established exploit factors focus forms framework function genre analysis genre colony genre construction genre in question genre theory Gross Domestic Product Gyrotonic Hong Kong identified indicators institutional integrity interaction interesting interpretation intertextuality and interdiscursivity investigate James Paul Gee legislative lexico-grammatical overlap participants particular patterns perspectives philanthropic fundraising private intentions procedures professional community professional contexts professional discourse professional expertise professional genres professional practice promotional genres relevant reports rhetorical Sarangi social socio-cognitive Special Administrative Region specialist specific disciplinary specific professional strategies structures Swales systems of genres text-external textbooks typical understanding world of discourse writing written discourse