Elite China: Luxury Consumer Behavior in China

Front Cover
Wiley, Aug 29, 2008 - Business & Economics - 320 pages
A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.

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About the author (2008)

Pierre Xiao Lu is an Assistant Professor of Marketing atFudan University's School of Management in Shanghai and the LVMHChair Visiting Professor of Marketing at ESSEC Paris-Singapore. Healso consults for many multinational luxury firms, such as LacosteS.A., LVMH and PPR-Gucci.
Professor Lu specializes in luxury consumer behavior in China andluxury brand management in Asia. After working for several years atESSEC's luxury industry research center, he received his Ph.D. fromESSEC Business School Paris. He has published a number of articleson the luxury industry and Chinese luxury consumers in professionaland academic journals, such as AMA, AFM, Comite Colbert, HarvardBusiness Review China and Financial Times China.
The book Luxury Brand Management: A World of Privilege (JohnWiley & Sons (Asia) Pte Ltd., 2008) was translated by ProfessorLu into Chinese (Shanghai People's Publishing house).

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