Globalization: The ReaderGlobalization: The Reader addresses the big issues: communications and global media, political economy, cultural homogeneity and heterogeneity, new technologies, tourism, beliefs, and identity. |
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American argues Asian Baudrillard become benefits brand capital capitalist cent centre commodity companies complex conflict consumer consumerism context corporations created cultural globalization cultural imperialism cultural products defined definition developing countries difficult diversity dominant economic edited electronic emergence ethnic European example Featherstone film finance financial find firms first flows forces forms global city global culture global economy global media groups homogenization hybridization ical identity images imperialism important increasing increasingly industry influence interaction Internet involved Islamic ization labour lives locality major mass media McDonald’s means media imperialism ment modern movement nation-state networks particular political pop music popular postmodern problem profit programmes reality reflects regional relations Robertson role satellite sector sense significant simulation soap opera social society Sony South Korea space specific Third World tion tourism trade traditional transnational urban virtual reality Western world economy world-wide