Europe At the Seaside: The Economic History of Mass Tourism in the MediterraneanLuciano Segreto, Carles Manera, Manfred Pohl Mass tourism is one of the most striking developments in postwar western societies, involving economic, social, cultural, and anthropological factors. For many countries it has become a significant, if not the primary, source of income for the resident population. The Mediterranean basin, which has long been a very popular destination, is explored here in the first study to scrutinize the region as a whole and over a long period of time. In particular, it investigates the area’s economic and social networks directly involved in tourism, which includes examining the most popular spots that attract tourists and the crucial actors, such as hotel entrepreneurs, travel agencies, charter companies, and companies developing seaside resort networks. This important volume presents a fascinating picture of the economics of tourism in one of the world’s most visited destinations. |
Contents
1 | |
11 | |
Chapter 2The Transformation of the Economic Model og the Balearic Islands | 31 |
Chapter 3Tourism and Business during the Twentieth Century in Greece | 49 |
Chapter 4The Development of the Portuguese Hotel Business 19501995 | 72 |
Chapter 5Sending the Italians on Vacation | 90 |
Chapter 6Rimini | 104 |
Chapter 7The Expansion Strategies of the Majorcan Hotel Chains | 125 |
Chapter 8The French Group Accor and Tourism since 1967 | 144 |
Chapter 9Club Mediterranee 19502002 | 174 |
Chapter 10Tourism on the French Riviera | 196 |
Chapter 11Tourism on the Costa del Sol | 206 |
Contributors | 233 |
236 | |
244 | |