`This is an ambitious, original, and complex treatment of key aspects of contemporary capitalism. It makes a major contribution because it profoundly destabilizes the scholarship on globalization, the so-called new economy, information technology, distinct contemporary business cultures and practices' - Saskia Sassen, author of Globalization and its Discontents
`Nigel Thrift offers us the sort of cultural analysis of global capitalism that has long been needed - one that emphasizes the innovative energy of global capitalism. The book avoids stale denouncements and offers instead a view of capitalism as a form of practice' - Karin Knorr Cetina, Professor of Sociology, University of Konstanz, Germany
Capitalism is well known for producing a form of existence where `everything solid melts into air'. But what happens when capitalism develops theories about itself? Are we moving into a condition in which capitalism can be said to possess a brain?
These questions are pursued in this sparkling and thought-provoking book. Thrift looks at what he calls "the cultural circuit of capitalism," the mechanism for generating new theories of capitalism. The book traces the rise of this circuit back to the 1960s when a series of institutions locked together to interrogate capitalism, to the present day, when these institutions are moving out to the Pacific basin and beyond. What have these theories produced? How have they been implicated in the speculative bubbles that characterized the late twentieth century? What part have they played in developing our understanding of human relations?
Building on an inter-disciplinary approach which embraces the core social sciences, Thrift outlines an exciting new theory for understanding capitalism. His book is of interest to readers in Geography, Social Theory, Antrhopology and Cultural Economics.
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Most particularly, these forms are intimately bound up with the increasing
mediatization of everyday life, as the various media become ubiquitous, ambient
presences in our lives (Bolter and Grusin, 1999; McCarthy, 2001), always present
In the 20 years since Waddington's book, many of the elements of complexity
theory have, in their various guises, become an important part of scientific
discourse. But equally, it is crucially important to note that the success of
complexity theory ...
It is possible to argue that our attitude to things has become more open and that
things have become more open to us. To begin with, because we are surrounded
by a more and more complex ecology of things (Williams, 1991; Thrift, 1996a).
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The Cultural Circuit of Capitalism
The Place of Complexity
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