How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More OftenCommunicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for:
“Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing |
Contents
| 1 | |
| 12 | |
3 How to Write Headlines That Grab Readers by the Eyeballs and Suck Them Into Your Message | 32 |
How to Write Emails That Make More Money | 39 |
5 How to Write Bullet Points That Virtually Force Your Prospects to Buy | 62 |
Irresistible Offers Risk Reversal and Powerful Closes | 83 |
7 How to Write Guarantees That Dissolve Fear and Unleash a River of Sales | 98 |
8 How to Write Copy That Closes the Deal | 115 |
9 How to Write Irresistible Offers | 122 |
10 The Secrets of Product Launch Copy | 131 |
11 The Secrets of Writing Blockbuster Copy by Watching Movies | 149 |
12 The Copywriting Challenge | 158 |
About the Author | 161 |
How to Contact Ray | 162 |
Free Membership for Readers | 163 |
Other editions - View all
How to Write Copy That Sells: The Step-By-Step System for More Sales, to ... Ray Edwards No preview available - 2016 |
How to Write Copy That Sells: The Step-By-Step System for More Sales, to ... Ray Edwards No preview available - 2016 |
Common terms and phrases
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