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It developed a catalyst, which it then improved. The first generation of the catalyst
went to its licensees, the second and improved generation into its own plants.
Thus, Monsanto and the other licensees could compete effectively against the ...
improvement of rayon. But the money spent produced differing amounts of
improvement in performance. The first $60 million brought an 800 percent gain
over where it began, the next $15 million a 25 percent improvement, and in the
Is R&D working on improving today's performance parameters, or yesterday's or
tomorrow's? Is marketing conceptualizing the marketing promotions, positioning
and advertising campaigns in terms of today's or future performance parameters?
What people are saying - Write a review
LibraryThing ReviewUser Review - carterchristian1 - LibraryThing
Whenever President Obama speaks on the US path to recovery he speaks of innovation. He states repeatedly that innovation is a singular American trait. In this contest this book, old as it is is an important contribution to the road ahead. Read full review
LibraryThing ReviewUser Review - litterate - LibraryThing
This was one of the first business books I read and remains one of the best. Foster's thesis is that innovation is a necessity for companies to survive and prosper in an every changing world, but that ... Read full review
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