Consumer Culture TheoryJohn Schouten, Diane Martin, Russell W. Belk The chapters in this volume have been selected from the best papers presented at the 9th Annual Consumer Culture Theory Conference held at the home of Aalto University in Finland in June 2014. The theme of the conference was Mapping Consumer Culture. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of theories and methods that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies including ethnography, netnography, narrative and visual analysis, phenomenology, and semiotics. The substantive topics represent crucial issues for our times including understanding and navigating cultural diversity and cultural perspectives on co-creating market value. |
Contents
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19 | |
An Exploration of Consumer Identity Projects and Narcissistic Tendencies | 35 |
Topia Utopia and Heterotopia in the World of Tattooing | 59 |
A Sociological Perspective on Consumption Practices | 81 |
An Analysis of Pragmatogony in Dispossession Stories | 99 |
Hold the Line Exploring the Brand Community Coping Process | 115 |
Visual Representations | 133 |
Reproducing Deprivation and Empowerment in Poverty through Discursive Practices | 155 |
Globalization and the Brand in Contemporary China | 173 |
An Example of Emerging Relationships Building Trust and Exploring Complex Consumer Landscapes | 191 |
Big Data in Qualitative Marketing Research | 217 |
Special Sessions on Regional Perspectives | 243 |
Common terms and phrases
adaptation Advances in Consumer advertising Arnould Askegaard austerity Belk big data Bioware body brand community Brazilian Celtic Tiger China Chinese consumers communal coping construction Consumer Behavior Consumer Culture Theory Consumer Research consumption practices context coping process Cova discourses discursive practices discuss dispossession emerging emotional empowerment engage ethnographic ethnographic research example experience explore Facebook fantasy focused Fonterra Foucault gender global identity projects images individuals informants insight interaction interpretive interviews Ireland Irish Journal of Consumer Journal of Marketing Kjeldgaard Kozinets LARP London material meaning methods Mun˜iz narcissism narcissistic narratives networks Nordic objects online reception analysis paper participant observation participants perspective plastic poor consumers poverty qualitative Qualitative Market Research relations Research in Consumer role Routledge Schau Schouten Seamus Seamus Heaney sessions shanzhai Sherry social media society space tattoo tattooists Thelwall Thompson tion transformation transgression trust understanding University Press users utopias visual Wallendorf Webometric YouTube