Entrepreneurial Genius: The Power of Passion
Influential business self-starters share their secrets. With humor and personal insight, the keys to entrepreneurial success are revealed in this portrayal of 12 of the greatest entrepreneurs of the 20th century. The 12 psychological characteristics needed to succeed in starting a new business are outlined, each exemplified by one of the chosen entrepreneurs. Iconic business leaders such as Henry Ford, Martha Stewart, and Hugh Hefner are presented as possessing premier examples of essential psychological traits, including the willingness to fail, a focus on perfectionism, and the need to listen to one's instincts. Included is a self-assessment exercise to help determine one's propensity for entrepreneurship and a time line to help keep new ventures on the right track.
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To LEARN How TO SUCCEED FAIL
SYNTHESIZE TO SUCCESS BY ATTACKING WEAKNESS
TEST THE LIMITSBIG WINS DEMAND BIG RISKS
CHASE A VISION NEVER MONEY
IF IT AINT BROKE BREAK IT
START WITH THE ANSWERREALITY OR FANTASY
BELIEVE AND THE WORLD WILL FOLLOW YOUANYWHERE
PASSIONATE PERFECTION is THE PATH TO POWER
To BE BIG THINK BIGREAL BIG
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