Entrepreneurial Genius: The Power of Passion
Influential business self-starters share their secrets. With humor and personal insight, the keys to entrepreneurial success are revealed in this portrayal of 12 of the greatest entrepreneurs of the 20th century. The 12 psychological characteristics needed to succeed in starting a new business are outlined, each exemplified by one of the chosen entrepreneurs. Iconic business leaders such as Henry Ford, Martha Stewart, and Hugh Hefner are presented as possessing premier examples of essential psychological traits, including the willingness to fail, a focus on perfectionism, and the need to listen to one's instincts. Included is a self-assessment exercise to help determine one's propensity for entrepreneurship and a time line to help keep new ventures on the right track.
What people are saying - Write a review
We haven't found any reviews in the usual places.
To LEARN How TO SUCCEED FAIL
SYNTHESIZE TO SUCCESS BY ATTACKING WEAKNESS
TEST THE LIMITSBIG WINS DEMAND BIG RISKS
CHASE A VISION NEVER MONEY
IF IT AINT BROKE BREAK IT
START WITH THE ANSWERREALITY OR FANTASY
BELIEVE AND THE WORLD WILL FOLLOW YOUANYWHERE
PASSIONATE PERFECTION is THE PATH TO POWER
IMAGE Is EVERYTHING IN BRANDING
AVOID INSTANT GRATIFICATION
AVOID CONVENTION AND TRADITIONAL DOGMAS
THE PSYCHOLOGY OF ENTREPRENEURSHIP
How ENTREPRENEURIAL ARE You?
Entrepreneurial SelfAssessment Test
About the Author
To BE BIG THINK BIGREAL BIG
achieve Amazon Amazon.com American became become began behavior believe billionaire Biographer brand Bucky Fuller building called casinos challenge Coco Chanel Corporation cost create creative customers Dell's described Donald Trump dream Dymaxion Dymaxion Car early eccentric employees entrepreneurial genius entrepreneurs executives fantasy father Ford's friends geodesic dome Henry Ford hired Hotel House of Chanel Hugh Hefner idea industry innovative Internet intuitive investors Jean Paul Jeff Bezos Kmart knew later launched learned leverage magazine male Martha Stewart Living Michael million never opportunity passion Paul Getty Playboy Club Playboy Enterprises potential President profits promotion retail revenues Richard Branson risk Ross Perot Sam's selling share style success television Texas traditional ventures Virgin Virgin Records vision visionary Wal-Mart Walton wanted women wrote