The Design of Things to Come: How Ordinary People Create Extraordinary Products

Front Cover
Pearson Prentice Hall, Jun 28, 2011 - Business & Economics - 272 pages
The iPod is a harbinger of a revolution in product design: innovation that targets customer emotion, self-image, and fantasy, not just product function. Read the hidden stories behind BodyMedia's SenseWear body monitor, Herman Miller's Mirra Chair, Swiffer's mops, OXO's potato peelers, Adidas' intelligent shoes, the new Ford F-150 pickup truck, and many other winning innovations. Meet the innovators, learning how they inspire and motivate their people, as they shepherd their visions through corporate bureaucracy to profitable reality. The authors deconstruct the entire process of design innovation, showing how it really works, and how today's smartest companies are innovating more effectively than ever before.
 

Selected pages

Contents

Industrial Design
6
Thinking
13
Pragmatic InnovationThe New Mandate
21
The Art and Science of Business
47
Identifying Todays Trends for Tomorrows
67
Design for DesireThe New Product
87
The Powers of StakeholdersPeople Fueling
105
BtoB InnovationThe New Frontier
125
A Process for Product Innovation
163
Creating a Blanket of IP to Protect Your Brand
183
Trade Secret
193
To Hire Consultants or Build Internally
199
Customer Research and Design
211
The Powers of InnovationThe New Economy
221
The Power of Shifts in the Global Economy
228
Copyright

Making Decisions for ProfitSuccess Emerging
145

Other editions - View all

The Design of Things to Come: How Ordinary People Create Extraordinary Products
Craig M. Vogel,Jonathan M. Cagan,Peter Boatwright
No preview available - 2011
The Design of Things to Come: How Ordinary People Create Extraordinary Products
Craig M. Vogel,Jonathan Cagan,Peter Boatwright
No preview available - 2005

Common terms and phrases

ability aesthetic allows analysis approach Balance become better brand chair challenge Chapter Close comfortable competition complete concept connect consider consulting consumer corporate cost create decisions desires direction discussed early economic effective engineering environment example expectations experience fantasy firms focus fuel function global goals growth hire ideas identify identity impact important improve includes individuals industrial design industry innovation insights integrated internal invention keep lead look major manufacturing means meet methods opportunity organic patent person potential Powers problem product development products and services profit programs protection purchase recognized requires result running School shoe solution stakeholders strategy success Swiffer tion trends truck turn understand United users

About the author (2011)

Craig M. Vogel is a professor in the School of Design and director of the Center for Design Research and Innovation in the college of Design Architecture, Art and Planning at the University of Cincinnati. He has developed an approach to design that integrates teaching and research. He has worked with a variety of companies as a consultant for new product development and strategic planning.

Jonathan Cagan, Ph.D., P.E., is a professor of mechanical engineering at Carnegie Mellon University. His research, teaching, and extensive consulting focus on product development, strategic planning, and design. He has developed team-based tools and computer-based technologies to improve the process of design conceptualization.

Peter Boatwright, Ph.D., is associate professor of marketing in the Tepper School of Business at Carnegie Mellon University. His expertise and teaching focus on new product marketing, consumer marketing, and marketing research methods. In his research, Professor Boatwright has developed new statistical methods, as well as additional theories of consumer behavior.

The authors have worked with a variety of companies, including, Procter & Gamble, International Truck and Engine, Respironics, Alcoa, Kennametal, New Balance, Kraft Foods, Motorola, Lubrizol, Ford, General Motors, Whirlpool, RedZone Robotics, DesignAdvance Systems, and Exxon Chemical.

Professors Cagan and Vogel are coauthors of the book Creating Breakthrough Products, which is a detailed approach to navigating the fuzzy front end of product development.


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Bibliographic information

TitleThe Design of Things to Come: How Ordinary People Create Extraordinary Products
AuthorsJonathan M. Cagan, Craig M. Vogel, Peter Boatwright
PublisherPearson Prentice Hall, 2011
ISBN0132715937, 9780132715935
Length272 pages
Subjects › 

Business & Economics / Strategic Planning
  
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