Neurogastronomy: How the Brain Creates Flavor and Why It Matters"A personal yet magisterial account of the new brain-based approach to flavor perception . . . [a] panoramic view of science, culture, and behavior."—Avery Gilbert, author of What the Nose Knows Leading neuroscientist Gordon M. Shepherd embarks on a paradigm-shifting trip through the "human brain flavor system," laying the foundations for a new scientific field: neurogastronomy. Challenging the belief that the sense of smell diminished during human evolution, Shepherd argues that this sense, which constitutes the main component of flavor, is far more powerful and essential than previously believed. Shepherd begins Neurogastronomy with the mechanics of smell, particularly the way it stimulates the nose from the back of the mouth. As we eat, the brain conceptualizes smells as spatial patterns, and from these and the other senses it constructs the perception of flavor. Shepherd then considers the impact of the flavor system on contemporary social, behavioral, and medical issues. He analyzes flavor's engagement with the brain regions that control emotion, food preferences, and cravings, and he even devotes a section to food's role in drug addiction and, building on Marcel Proust's iconic tale of the madeleine, its ability to evoke deep memories. Shepherd connects his research to trends in nutrition, dieting, and obesity, especially the challenges that many face in eating healthily. He concludes with human perceptions of smell and flavor and their relationship to the neural basis of consciousness. Everyone from casual diners and ardent foodies to wine critics, chefs, scholars, and researchers will delight in Shepherd's fascinating, scientific-gastronomic adventures. "Those who make the effort will be rewarded: they'll never look at eating the same way again."— Library Journal |
Contents
| 1 | |
Part I Noses and Smells | 9 |
Part II Making Pictures of Smells | 45 |
Part III Creating Flavor | 107 |
Part IV Why It Matters | 163 |
| 243 | |
| 257 | |
Other editions - View all
Neurogastronomy: How the Brain Creates Flavor and Why It Matters Gordon Shepherd Limited preview - 2013 |
Neurogastronomy: How the Brain Creates Flavor and why it Matters Gordon M. Shepherd No preview available - 2012 |
Common terms and phrases
acid activity amygdala animal areas aroma axon behavioral brain flavor system brain stem breathing called cerebral cortex chapter chewing cognitive colleagues color complex connections conscious cooking cortical craving cuisines dendrites diet different odor dopamine eating emotional enhanced experiments fibers flavor image fMRI functions genes glomerular glomeruli granule cell hippocampus human brain flavor input interactions involved language lateral inhibition meat memory microcircuits mitral cell molecular molecular gastronomy motor mouth neocortex nerve neural Neuroeconomics neurogastronomy neurons nose obesity odor image odor molecules olfac olfaction olfactory bulb olfactory cortex olfactory pathway olfactory receptor orbitofrontal cortex patterns prefrontal primate processing produced pyramidal cells receptor cells regions responses retina retronasal route retronasal smell role sense of smell sensitivity sensory systems showed signals smell and flavor smell image smell molecules smell pathway smell perception smell receptors spatial stimulation studies subjects sweet taste buds thalamus tion tongue types umami vision visual volatile wine