Understanding Strategic ManagementUnderstanding Strategic Management is the perfect introduction to this subject. It explains, analyses, and evaluates important strategic concepts within 12 concise chapters. It's packed with real life examples, including fascinating case studies on companies such as Apple, Tesco, Gillette, and Virgin. Through this approach, Understanding Strategic Management helps readers new to strategy to see how theoretical concepts are actually applied in the real world of business. This very readable book will take you through all the key stages of strategic management: analysis, formulation, and implementation. Classic subjects such as industry analysis and strategic leadership are thoroughly investigated, alongside contemporary issues such as corporate governance andglobalization. Concepts, models, and frameworks are rigorously evaluated, encouraging readers to think critically, and to appreciate the different perspectives in the field. The emphasis of the book is on helping you gain the tools of analysis essential for understanding the competitive and internal environmentsthat organisations face. This makes Understanding Strategic Management a practical, student-friendly textbook that really brings the subject to life. Online Resource Centre The Online Resource Centre accompanying this text provides all the teaching and learning materials needed to support each chapter, removing the need for lecturers to look for additional seminar and test materials, and giving students the resources they need to check and build upon theirunderstanding. Seminar activities can be based around the additional online case studies with suggested answers, whilst a suite of video clips matching the core concepts explored in the book help bring the subject to life and add a useful teaching tool to the textbook package. Additional explanations on topicsfrom the book are included on the website, providing detailed discussions and in-depth explanations if needed, without detracting from the accessible writing style and unduly increasing the length of the book. Students' progress and understanding can be tracked using an online Test Bank of 240questions offering immediate answers that can be customised and loaded on to the university's VLE. Students can test themselves using online multiple choice questions with feedback and internet exercises which build on the analysis in each chapter. A 'Skills Box' of resources, weblinks to useful journals and organisations, and abstracts of key articles provides a quick resource for furtherresearch. |
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achieve activities allows argues assess balanced scorecard behaviour benefit business units Cadbury capital cent Chapter chief executive companies competitive environment competitors consumers core competencies corporate governance corporate parent corporate strategy cost culture customers decisions develop differentiation discussion distinctive capabilities economies effectively emotional intelligence employees Enron ensure evaluate example exist external environment factors firm five forces framework global globally integrated enterprise goals growth Hamel Harvard Business Review hypercompetition identify impact implemented increase individuals industry innovation internal leaders leadership learning Level Strategy market share matrix Mintzberg multinational needs online resource centre operations organization organization's resources organizational performance perspectives PEST analysis Porter Porter's five forces portfolio Prahalad profit question resource-based view resources and capabilities retailer risk rivals role scenario planning shareholders stakeholders strategic change strategic groups Strategy Focus strategy formulation structure success suppliers sustainable competitive advantage SWOT analysis theory value chain vision Wal-Mart