1950s American Fashion
The 1950s was the first decade when American fashion became truly American. The United States had always relied on Europe for its style leads, but during World War II, when necessity became the mother of invention, the country had to find its own way. American designers looked to what American women needed and found new inspirations for American fashion design. Sportswear became a strength, but not at the expense of elegance. Easy-wear materials were adapted for producing more formal clothes, and versatile separates and adaptable dress and jacket suits became hallmarks of American style. This book follows the American fashion industry from New York's 7th Avenue to the beaches of California in search of the clothes that defined 1950s American fashion.
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Adele Simpson Advertisement American designers American fashion industry American women Anne Fogarty became known began designing Bergdorf Goodman blouses bouffant California casual Chanel Charles James chiffon Christian Dior cocktail dresses collection company closed cotton dresses Coty award couture created daytime debut Delman department stores designed a line Dior New York Dress Company early Evan-Picone Fair Lady fashion design film firm full skirts garment glamorous gowns hats Hattie Carnegie head designer hemline HIGH FASHION high-end fashion jackets James Galanos John Harberger John-Frederics junior label late line of ready-to-wear look Lord & Taylor Mainbocher Maurice Rentner McCardell Mollie Parnis Neiman Marcus award Paris designers Pendleton Woolen Mills producing ready-to-wear received a Coty received a Neiman rhinestone sandals satin Serbin Seventh Avenue Shoe Company silk slacks sportswear separates Spring-o-lator styles suit and coat sweaters swimsuits taffeta tailored Vera Maxwell Vogue magazine waist wear William Travilla worn York company York-based York’s