The Complete Typographer: A Manual for Designing with TypeAll forms of communication and design involve the use of type to some degree, so, for anyone who works with type, a sound knowledge of typography and its relationship with other disciplines is essential. This is exactly what The Complete Typographer provides. In it, you will find an attractive, comprehensive blend of ideas and information, which you can draw on to develop a discerning typographic eye and your own creative, individual approach to typographic problem-solving. It is an indispensable source of authoritative, accessible reference. The book starts by outlining the basic story of type, from its beginnings up to the present day, with a special focus on the key typographic watersheds, such as the invention of the Linotype and Monotype typesetting systems, and the contributions of such influential figures as Goudy, Rogers, Tschichold, Morison and Zapf. The second, main section is a directory of typefaces, covering the seven type categories or groups - Humanist, Old Style, Transitional, Modern, Slab Serif, Sans Serif and Display. The coverage includes introductions, examining the main characteristic features of each type group, illustrated double-pages featuring the key typefaces, including full alphabet and sample text settings, listings of other typefaces within the group and inspirational examples of the types in action. The final section covers the actual business of working with type, concluding with an overview of state-of-the-art desktop typography. Essential reading, vital practical reference, The Complete Typographer inspires and instructs. It shows that, despite technological development, the basic foundation upon which good typographical design is built - attention todetail and the development of a sensitive typographical eye - remains the same as ever. |
From inside the book
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Page 29
... Gill was a man of many talents , but surprisingly he did not regard type design as one of them . He is reported to have told Morison that typography was " not his country . " Undeterred , Morison approached Gill to produce a set of ...
... Gill was a man of many talents , but surprisingly he did not regard type design as one of them . He is reported to have told Morison that typography was " not his country . " Undeterred , Morison approached Gill to produce a set of ...
Page 153
... Gill Sans italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 & !? ( ) . , : ; “ ” £ $ ¢ ƒ Gill Sans bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 & !? ( ) . , : ; “ ” £ $ ¢ ƒ Gill Sans bold ...
... Gill Sans italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 & !? ( ) . , : ; “ ” £ $ ¢ ƒ Gill Sans bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 & !? ( ) . , : ; “ ” £ $ ¢ ƒ Gill Sans bold ...
Page 221
... Gill 145 Gill Bold 104 Gill Cameo 145 , 152 , 186-7 Gill Extra Bold 190 Gill Kayo 179 , 184-5 Gill Sans 27 , 28 , 29 , 30 , 30 , 144 , 145 , 152 , 152-3 , 170 , 179 , 205 , 215 Gill Sans Light 28 Gill Shadow Titling 152 Glaser , Milton ...
... Gill 145 Gill Bold 104 Gill Cameo 145 , 152 , 186-7 Gill Extra Bold 190 Gill Kayo 179 , 184-5 Gill Sans 27 , 28 , 29 , 30 , 30 , 144 , 145 , 152 , 152-3 , 170 , 179 , 205 , 215 Gill Sans Light 28 Gill Shadow Titling 152 Glaser , Milton ...
Contents
Directory of typefaces 36 | 40 |
Slab serif | 130 |
Working with type | 192 |
Copyright | |
1 other sections not shown
Common terms and phrases
20th century 66.99 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 6699 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Adrian Frutiger area of space attract attention badly designed Baskerville biggest single necessity body copy usually Caslon chief priority clever or fashionable color contrary contrast copy usually occupies creative the feel design will become designer's display types exciting fashionable the layout feel for tone finial Foundry Franklin Gothic Frederic Goudy Futura Gill Gill Sans Goudy Old Style hard to read headline Helvetica Hermann Zapf italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz italic fonts Jan Tschichold keep large x-height largest area layout might appear least amount legibility letterspacing letterstrokes Linotype lower-case matter how clever mean dullness meant Monotype necessity for typography need not mean occupies the largest phototypesetting punchcutters ranged left Readability Readability need readable that design requires the least roman types sans-serif type slab serif tone and space type design type faces typeface typesetting typographic design width x-height
References to this book
Using Computers in Linguistics: A Practical Guide John Lawler,Helen Aristar Dry No preview available - 1998 |