Taking the Fear Out of Economics

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Cengage Learning EMEA, Nov 1, 1999 - Business & Economics - 289 pages
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Taking the Fear Out of Economics provides a comprehensive yet simple introduction to microeconomics, assuming no prior knowledge. The text attempts to take the fear out of microeconomics by recognising that there is a fear factor. This fear is addressed by using real world examples to enrich the theory. Each section finishes with at least one practice session. The wealth of examples and the emphasis on practice makes this text the ideal learning tool for introductory courses on economics.. Taking the Fear Out of Economics provides a comprehensive yet simple introduction to microeconomics, assuming no prior knowledge. The text attempts to take the fear out of microeconomics by recognising that there is a fear factor. This fear is addressed by using real world examples to enrich the theory. Each section finishes with at least one practice session. The wealth of examples and the emphasis on practice makes this text the ideal learning tool for introductory courses on economics..
 

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Contents

The demand curve movement along
8
Review
22
A shift of the demand curve and the resulting total revenue profile
23
The shape of the indifference curve
36
Changes in income
56
The supply curve
69
Production behind the supply curve
81
Paying for the factors
89
Price elasticity of demand movement along
147
The three price elasticity of demand outcomes
155
The average approach the case of total
161
The 1actors influencing price elasticity of demand
171
Crossprice elasticity of demand complements
179
Summary
187
Pricing
190
Chapter n Market structures i Perfect competition
205

Cost analysis
95
a review
101
The importance of cost information
111
Economies of scale
117
Profits and contributions
128
What happens to profits if ?
136
Summary
142
Monopoly the real world and politics
221
Oligopoly
234
The market for factors of production
249
Capital and interest
265
Summary
278
Copyright

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About the author (1999)

John Curran teaches economics at the University of North London

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