Sticky Knowledge: Barriers to Knowing in the Firm
Why don't best practices spread within firms?
What exactly is sticky knowledge?
Having recognized that knowledge assets are rapidly becoming their most precious source of competitive advantage, a large number of organizations are now attempting to transfer best practices. Yet best practices still remain stubbornly immobile.
Sticky Knowledge reveals that the transfer of practices is a complex phenomenon, and demonstrates the range of barriers to transferring best practices within the firm. Written in a brief and accessible format, Gabriel Szulanski defines the popular concept of stickiness and its operationalization, providing a roadmap for understanding and further researching this topical issue.
Taking a fresh look at accepted wisdom, and presenting research findings that conflict with some established views, the book will be essential reading for academics and students addressing issues related to knowledge and the firm. Practising managers and MBA students will also find it of immense value.
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Stickiness Best Practices and Knowledge Transfer
Transfers of knowledge might be sticky ie difficult
Stickiness and Firm Performance
Appropriating rents through intrafirm transfer of practices
stickiness hinders rent appropriation
Predictors of difficulty overall
Research and Practical Implications
Implications for practice
Summary and Conclusion
not just incentives
Predictors of Stickiness
Characteristics of source and stickiness
Characteristics of recipient and stickiness
Characteristics of context and stickiness
Types of Stickiness
A typology of stickiness
Wave II stalls
Colorado doesnt convert
teething problems of a converted Colorado
the SHOULD scenario does not persist
Predictors of difficulty for each stage of the transfer
indepth clinical examination of transfers
twostep largesample survey
introduction to the results of the extensive phase
Analysis and results of the extensive phase
Robustness of results of the extensive phase
Example of Cover Letter
Partial List of Practices Studied
Questionnaire Phase II