Naked Fashion: The New Sustainable Fashion Revolution

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New Internationalist, Aug 15, 2012 - Design - 176 pages
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Naked Fashion invites you to join the movement of consumers, entrepreneurs, and creative professionals who are using their purchasing power, talents, and experience to make fashion more sustainable.

Anyone with an active interest in fashion and where our clothes come from or looking for a career in fashion and the media will find inspiration and advice on how to make a difference.

Designers and creatives from all over the world—including photographers, models, illustrators, actors, and journalists—talk about what they are doing differently to make fashion more sustainable:

  • Emma Watson explains why fair trade fashion is so important to her.
  • Summer Rayne Oakes describes how she took on the model agencies.
  • Vivienne Westwood talks high-fashion without the high stakes for the planet.

Inside you will find fair trade and environment, styling and modeling, up-cycling and "slow" fashion, how we can change the high street, an ethical brand directory, and stunning visuals throughout.

Safia Minney is founder and CEO of fair trade and sustainable fashion label People Tree. She has turned a lifelong interest in environment, trade, and social justice issues into an award-winning social business. Minney is widely regarded as a leader in the fair trade movement and has been awarded Outstanding Social Entrepreneur by the World Economic Forum and an MBE for her work in fair trade and the fashion industry.


 

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Contents

Introduction
6
Fashion The UnGlam Side
9
Fair Trade Part of the solution
25
Media and mindsets
53
Styling a new industry
75
Designing a new industry
101
Fair Trade supply chain
123
Changing the industry
153
Ethical brands
161
Index
175
Copyright

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About the author (2012)

Safia Minney is founder and director of Fair Trade and environmental fashion and lifestyle label People Tree. Safia has turned a life-long interest in environmental, trade and social justice issues from a lifestyle into a Fair Trade business.

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