Lean Customer Development (Hardcover Version): Building Products Your Customers Will BuyHow do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they’ll help you reach the "ah-ha!" moments that inspire truly great products.
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Contents
Why You Need Customer Development | 1 |
Where Should I Start? | 17 |
Who Should I Be Talking To? | 29 |
What Should I Be Learning? | 59 |
Get Out of the Building | 81 |
What Does a Validated Hypothesis Look Like? | 107 |
Other editions - View all
Lean Customer Development (Hardcover version): Building Products Your ... Cindy Alvarez Limited preview - 2014 |
Lean Customer Development: Building Products Your Customers Will Buy Cindy Alvarez Limited preview - 2017 |
Lean Customer Development: Building Products Your Customers Will Buy Cindy Alvarez Limited preview - 2017 |
Common terms and phrases
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