Gabay's Copywriters' Compendium

Front Cover
Routledge, Oct 19, 2006 - Business & Economics - 712 pages
Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay's Copywriting Compendium contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts.
 

Contents

Introduction
6
1 The creative briefing process
11
2 Mind your Ps and Qs
21
3 Why use ten words when one will do?
57
4 Is it its or its?
75
5 Spell well
153
6 Consonants divided by continents
167
7 Do you speak marketese?
191
14 All together now
423
15 Rhyme time
433
16 Tongue twisters
461
17 Words from the wise
471
18 The business of quotes
529
19 Is it a bird? Is it a plane? No its a sloganeer
575
20 Todays the day
605
21 A world of facts
649

8 Idioms make the heart grow fonder
225
9 Clichés
257
10 Metaphors
275
11 Similes
325
12 Would you rather be cuddly or plump?
393
13 Portmanteau
407
22 Top tips
671
23 So whats new
694
Useful contacts
702
Index
705
Copyright

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About the author (2006)

J. Jonathan Gabay

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