SEO For DummiesUp relevance scores, improve page speed, optimize voice search questions, and more! Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?" By understanding search engine basics (what are they, which ones are important, how to get started), building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site. You'll also discover how to write effective content, use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings.
There’s no time like the present to create a website that ranks at the top of search engines and drives traffic to your site with these tips, tricks, and secrets.
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Contents
Introduction 1 | 3 |
Search Results Deconstructed | 21 |
Your OneHour Search EngineFriendly Website Makeover | 33 |
Beating the Competition Planning a Powerful Search | 53 |
Making Your Site Useful and Visible | 73 |
Table of Contents vii | 81 |
Building Search EngineFriendly Sites | 89 |
Creating Pages That Search Engines Love | 111 |
Product Search Remember the Shopping | 295 |
Shopzilla and more | 301 |
After Youve Submitted Your Site | 319 |
Finding Sites to Link to Yours | 347 |
Even More Great Places to Get Links | 371 |
Social Networking Driven by Drivel | 385 |
Video and Images Putting Your Best Face Forward | 393 |
The SEO Benefits of Video | 394 |
Designing for Speed | 143 |
Designing for Mobile | 153 |
Using Structured Data Markup | 161 |
Avoiding Things That Search Engines Hate | 173 |
Dirty Deeds Done Dirt Cheap | 195 |
Bulking Up Your Site Competing with Content | 213 |
Finding Traffic Through Local Search Marketing | 239 |
Adding Your Site to the Indexes | 267 |
Submitting to the Directories | 285 |
Using Local Directories | 293 |
Ranking Images | 400 |
Beyond the Basics | 403 |
When Google Bites Back A Guide to Catastrophe | 415 |
The Part of Tens | 435 |
TenPlus Ways to Stay Updated | 445 |
TenPlus Useful Things to Know | 451 |
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