Business Research MethodsA complete introduction to doing business research, Business Research Methods is the ideal guide for students embarking on a research project. Together with real students and supervisors, the authors draw on their own extensive experience to give readers tips for success and provide advice to help them avoid common mistakes. Developed specifically with business and management students in mind, this bestselling textbook explores the nature and purpose of business research and the issues it entails, while also providing students with practical advice on carrying out their research. In addition to a broad range of relevant case studies, the book features a substantial discussion of ethics, a chapter on internet research methods, and a strong emphasis on practical content such as planning a project and writing it up. With a new chapter on the nature of business research that explains why an understanding of research methods is so important to the broader study of business and management, and a new chapter on sampling in qualitative research, Business Research Methods remains the book of choice to help you build a full understanding of the subject. Online Resource Centre For students: An interactive research guide, providing guidance and advice on every aspect of business research Video interviews with research students Questions for review Datasets from the text Self-marking multiple-choice questions for revision Annotated web links to useful articles, reviews, models and research guides A guide to using Excel in data analysis For lecturers: A lecturer's guide including lecture outlines, reading lists and teaching activities A suite of customisable PowerPoint slides Figures and tables from the text |
Contents
Part Two Quantitative research | 157 |
Part Three Qualitative research | 389 |
Part Four Mixed methods research and other considerations | 623 |
Glossary | 721 |
731 | |
758 | |
764 | |
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Common terms and phrases
answers approach argue asked behaviour Bryman business and management business research Chapter coding concerned conducted content analysis context criteria Crosstabs culture data analysis data collection developed discourse discussion documents employed employees ethical ethnographic example explore findings focus group grounded theory identified important individuals interaction interest internal validity Internet involved issues Key concept kind literature means measure mixed methods research organization organizational participant observation people’s problem psychological contract qualitative data qualitative data analysis qualitative interviewing qualitative research quantitative and qualitative relation relationship relevant research design Research in focus research methods research participants research project research questions research strategy respondents response rate role sample selected self-completion questionnaire semi-structured interviews social SPSS statistics structured interview structured observation suggest survey research theoretical theoretical sampling tion Tips and skills tive topic types validity variables websites workplace writing