When Old Technologies Were New: Thinking About Electric Communication in the Late Nineteenth Century

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Oxford University Press, May 24, 1990 - Technology & Engineering - 296 pages
In the history of electronic communication, the last quarter of the nineteenth century holds a special place, for it was during this period that the telephone, phonograph, electric light, wireless, and cinema were all invented. In When old Technologies Were New, Carolyn Marvin explores how two of these new inventions--the telephone and the electric light--were publicly envisioned at the end of the nineteenth century, as seen in specialized engineering journals and popular media. Marvin pays particular attention to the telephone, describing how it disrupted established social relations, unsettling customary ways of dividing the private person and family from the more public setting of the community. On the lighter side, she describes how people spoke louder when calling long distance, and how they worried about catching contagious diseases over the phone. A particularly powerful chapter deals with telephonic precursors of radio broadcasting--the "Telephone Herald" in New York and the "Telefon Hirmondo" of Hungary--and the conflict between the technological development of broadcasting and the attempt to impose a homogenous, ethnocentric variant of Anglo-Saxon culture on the public. While focusing on the way professionals in the electronics field tried to control the new media, Marvin also illuminates the broader social impact, presenting a wide-ranging, informative, and entertaining account of the early years of electronic media.
 

Contents

Introduction
3
1 Inventing the Expert Technological Literacy as Social Currency
9
2 Community and Class Order Progress Close to Home
63
Illustrations
108
3 Locating the Body in Electrical Space and Time Competing Authorities
109
4 Dazzling the Multitude Original Media Spectacles
152
5 Annihilating Space Time and Difference Experiments in Cultural Homogenization
191
Epilogue
232
Notes
237
Index
267
Copyright

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Page 114 - ... to our own. Imagine, for instance, what idea we should form of surrounding objects were we endowed with eyes not sensitive to the ordinary rays of light, but sensitive to the vibrations concerned in electric and magnetic phenomena. Glass and crystal would be among the most opaque of bodies. Metals would be more or less transparent, and a telegraph wire through the air would look like a long narrow hole drilled through an impervious solid body. A dynamo in active work would resemble a conflagration,...
Page 148 - Vrildiscoverers ceased, for they brought the art of destruction to such perfection as to annul all superiority in numbers, discipline, or military skill. The fire lodged in the hollow of a rod directed by the hand of a child could shatter the strongest fortress, or cleave its burning way from the van to the rear of an embattled host. If army met army, and both had command of this agency, it could be but to the annihilation of each. The age of war was therefore gone, but with the cessation of war...
Page 235 - Early uses of technological innovations are essentially conservative because their capacity to create social disequilibrium is intuitively recognized amidst declarations of progress and enthusiasm for the new. People often imagine that, like Michelangelo chipping away at the block of marble, new technologies will make the world more nearly what it was meant to be all along.
Page 192 - I believe, in its principle of operation, means employed and capacities of application, a radical and fruitful departure from what has been done heretofore. I have no doubt that it will prove very efficient in enlightening the masses, particularly in still uncivilized countries and less accessible regions, and that it will add materially to general safety, comfort and convenience, and maintenance of peaceful relations.
Page 254 - Marshall McLuhan, Understanding Media: The Extensions of Man (New York: McGraw-Hill, 1964); McLuhan and Fiore, Medium.
Page 194 - The theoretical possibility of telegraphing across the Atlantic without a cable is evident from the survey which I have undertaken. The practical possibility is another question. Powerful dynamo - electric machines could be placed at some point in Nova Scotia, having one end of their circuit grounded near them and the other end grounded in Florida, the connecting wire being of great conductivity and carefully insulated throughout.
Page 3 - in a historical sense, the computer is no more than an instantaneous telegraph with a prodigious memory, and all the communications inventions in between have simply been elaborations on the telegraph's original work."0 I hope to have shown that this early acoustical instrument has a more complicated place than that.
Page 8 - Marvin reminds us in her historical study of electric communication in the late nineteenth century, technologies "are not fixed natural objects; they have no natural edges. They are constructed complexes of habits, beliefs, and procedures embedded in elaborate cultural codes of communication

About the author (1990)

Carolyn Marvin is Associate Professor of Communication, Annenberg School for Communication, University of Pennsylvania.

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