Mouse morality: the rhetoric of Disney animated film
"Through the worldview perspective, this book comes to grips with the incongruous moralities in Disney. It enables both parents and educators to gain a critical understanding of Disney content without being judgmental or promotional for the wrong reasons. . . . Mouse Morality is a pleasure to read and discuss in itself, but shows the pathway to media criticism of the first order." —from the Foreword Kids around the world love Disney animated films, and many of their parents trust the Disney corporation to provide wholesome, moral entertainment for their children. Yet frequent protests and even boycotts of Disney products and practices reveal a widespread unease with the sometimes mixed and inconsistent moral values espoused in Disney films as the company attempts to appeal to the largest possible audience. In this book, Annalee R. Ward uses a variety of analytical tools based in rhetorical criticism to examine the moral messages taught in five recent Disney animated films—The Lion King, Pocahontas, The Hunchback of Notre Dame, Hercules, and Mulan. Taking the films on their own terms, she uncovers the many mixed messages they purvey: for example, females can be leaders—but male leadership ought to be the norm; stereotyping is wrong—but black means evil; historical truth is valued—but only tell what one can sell, etc. Adding these messages together, Ward raises important questions about the moral ambiguity of Disney’s overall worldview and demonstrates the need for parents to be discerning in letting their children learn moral values and life lessons from Disney films.
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Moral Educator through
The Symbolic Boundaries of Moral Order
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action archetypes argues attitudes audience behavior box office characters Clopin colonists comic frame communication contrasts Dame dark death defined dimension Disney animated films Disney films Disney worldview Disney's Hercules Disney's Hunchback Disney's The Hunchback disobey emotional emotivism emphasis Esmeralda evil example father female Frollo Gypsies Hades heart Hegemony Herc hero Hugo's human identify individual Ingoglia Kocoum lessons Lion King Little Mermaid live look male means moral educator moral messages moral order motivated movie Mufasa Mulan Mushu myth mythic Nala narrative Native Americans Phoebus plot Pocahontas Pocahontas's polysemy postmodern Powhatan Pride Lands Quasimodo Rafiki Ratcliffe relationship religion response reveal rhetorical criticism ritual role romantic love Scar Simba sings social society song spiritual stereotyping story suggests teach theme tion traditional tragedy tragic transcendent Trinity Christian College truth ultimately understanding values villain virtue ethics Walt Disney Walt Disney Pictures Western worldview