Diffusion of InnovationsTraditions of research on diffusion; Culture, norms, and diffusion; The adoption process; Characteristics of the innovation; Adopter categories; Innovators as deviants: in step with a different drummer; Opinion leaders and the flow of ideas; The role of the change agent and the consequences of innovation; Predicting innovativeness; Toward a theory of the diffusion and adoption of innovations. |
Contents
Introduction | 1 |
Traditions of Research on Diffusion | 21 |
1 | 29 |
Copyright | |
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Common terms and phrases
adop adopter categories adopter distributions adoption of innovations adoption period adoption process adoption stage Agricultural Experiment Station analysis average Ban in press Beal and Rogers behavior cent change agents chapter clients concept cosmopolite Coughenour county extension agents cultural Deviation diffusion of innovations diffusion research discontinuances drug earlier adopters early majority economic ELIHU KATZ evaluation stage EVERETT example farm ideas farm innovations Farm Practices farmers gammanyn hybrid corn hybrid seed ideal types important individuals information sources inno innovativeness scores innovators and early investigation Iowa Katz laggards late majority LEE COLEMAN Lionberger M.S. Thesis Marsh and Coleman mass media measure Menzel norms on innovativeness novators Ohio opinion leaders opinion leadership peers perceived personal influence present rate of adoption relationship relative advantage research studies respondents Rogers and Burdge Rural Sociology Ryan and Gross social status social system norms sociometric standard scores Stilbestrol tion University University.-RS utilized variables Wilkening
References to this book
Job Creation and Destruction Steven J. Davis,John C. Haltiwanger,Scott Schuh No preview available - 1996 |