Lean Analytics: Use Data to Build a Better Startup FasterWhether you’re a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction. This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without.
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Contents
Stop Lying to Yourself | 1 |
Finding the Right Metric for Right Now | 43 |
Lines in the Sand | 271 |
Putting Lean Analytics to Work | 351 |
Other editions - View all
Lean Analytics: Use Data to Build a Better Startup Faster Alistair Croll,Benjamin Yoskovitz Limited preview - 2013 |
Common terms and phrases
A/B testing active users advertising affiliate Analytics Lessons Learned app store application ARPU average Bottom Line build business model buyers channel churn click-through rate company’s conversion rate create customer acquisition customer lifetime value define Dropbox e-commerce engagement entrepreneur Evernote example Facebook feature feedback Figure find first five focus focused founders freemium funnel going Google grow growth inventory iPhone key metrics launched leading indicator Lean Analytics Lean Canvas Lean Startup lifetime value LinkedIn look measure Metric That Matters mobile app monetize month ofthe optimization pricing purchase reddit revenue SaaS says segment sell sellers share significant solution solve specific spend stage stickiness there’s they’re things track traffic trying two-sided marketplace user-generated content virality visitors what’s you’ll you’ve YouTube