Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way
"Oh, screw it, let's do it."
That's the philosophy that has allowed Richard Branson, in slightly more than twenty-five years, to spawn so many successful ventures. From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), to retail (Virgin Megastores), and nearly a hundred others, ranging from financial services to bridal wear, Branson has a track record second to none.
Losing My Virginity is the unusual, frequently outrageous autobiography of one of the great business geniuses of our time. When Richard Branson started his first business, he and his friends decided that "since we're complete virgins at business, let's call it just that: Virgin." Since then, Branson has written his own "rules" for success, creating a group of companies with a global presence, but no central headquarters, no management hierarchy, and minimal bureaucracy.
Many of Richard Branson's companies--airlines, retailing, and cola are good examples--were started in the face of entrenched competition. The experts said, "Don't do it." But Branson found golden opportunities in markets in which customers have been ripped off or underserved, where confusion reigns, and the competition is complacent.
And in this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardworking, successful entrepreneur who lives life to the fullest. Family, friends, fun, and adventure are equally important as business in Branson's life. Losing My Virginity is a portrait of a productive, sane, balanced life, filled with rich and colorful stories:
Crash-landing his hot-air balloon in the Algerian desert, yet remaining determined to have another go at being the first to circle the globe
Signing the Sex Pistols, Janet Jackson, the Rolling Stones, Boy George, and Phil Collins
Fighting back when British Airways took on Virgin Atlantic and successfully suing this pillar of the British business establishment
Swimming two miles to safety during a violent storm off the coast of Mexico
Selling Virgin Records to save Virgin Atlantic
Staging a rescue flight into Baghdad before the start of the Gulf War . . .
And much more. Losing My Virginity is the ultimate tale of personal and business survival from a man who combines the business prowess of Bill Gates and the promotional instincts of P. T. Barnum.
Also available in the UK from Virgin Publishing, and in Canada from General Publishing,
From the Hardcover edition.
What people are saying - Write a review
A very inspiring book. The admiration to his success is not about the money made. It is the attitude , determination and resilience in difficult times. The financial success is a byproduct, an extension of incredible man. Against all the odd, he conquered any venue he sets his mind on. He did not take 'no" for an answer.
I read the book when it was launched, and became thirsty to put my hand on more autobiographies of such caliber. the experience of this great read, did not stop in the last page, I subsequently went to the Music store to buy the "Tubular Bells" CD. This life story is definitely worth as a movie material.
Through the years i bought this book as a gift to people i appreciate and believe in their inner power that can propel them further. By the way, I met Richard Branson while hiking on Table Mountain. this was before I got acquainted with his fascinating life story. I kicked myself afterwards that we did not entenitised this encounter by some nice photographs.
As Richard Branson has filtered in and out of the news I've always had an interest in him as a person and how he ran Virgin. He enjoyed using his money which if ever I became rich is how I would like to be. He wasn't your normal company owner and I knew the book would provide an interesting insight into his life. I wasn't disappointed and enjoyed his entrepreneurialism he so naturally exudes throughout his life