Secret Formula

Front Cover
HarperCollins, Jul 5, 1995 - Business & Economics - 544 pages
Since its bubbly debut in an Atlanta soda fountain more than a century ago, Coca-Cola has grown into a $50 billion global enterprise whose trademark is the most recognized and beloved commercial symbol in the world. Allen relates the incredible history of Coca-Cola, chronicling the successes, failures, and controversies surrounding its success. 32 pages of photos.

Other editions - View all

Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known ...
Frederick Allen
Limited preview - 2015
Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known ...
Frederick Allen
Limited preview - 2015
Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made ...
Frederick Allen
Snippet view - 1994
View all »

Bibliographic information

TitleSecret Formula
AuthorFrederick L. Allen
Editionillustrated, reprint
PublisherHarperCollins, 1995
ISBN0887307515, 9780887307515
Length544 pages
Subjects ›  › 

Business & Economics / Corporate & Business History
Business & Economics / Marketing / General
Business & Economics / Sales & Selling / General
  
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