Destination Marketing OrganisationsTravellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing Organisations bridges industry and theory by synthesising a wealth of academic literature of practical value to DMOs. Key learning outcomes are to enhance understanding of the fundamental issues relating to: The Author |
References to this book
Il ruolo della marca nella gestione delle destinazioni turistiche Marcello Risitano Limited preview - 2008 |
Destination Marketing: An Integrated Marketing Communication Approach Steven Pike No preview available - 2008 |