Swiss Made: The Untold Story Behind Switzerland's SuccessWhy has Switzerland - a tiny, land-locked country with few natural advantages - become so successful for so long at so many things? In banking, pharmaceuticals, machinery, even textiles, Swiss companies rank alongside the biggest and most powerful global competitors. How did they get there? How do they continue to refresh themselves? Does the Swiss 'Sonderfall' (special case) provide lessons others can learn and benefit from? Can the Swiss continue to perform in a hyper-competitive global economy? Swiss Made offers answers to these and many other questions about the country as it describes the origins, structures and characteristics of the most important Swiss companies. The authors suggest success is due to a large degree to sound entrepreneurial thinking and an openness to new ideas. And they venture a surprising forecast on the country's ability to keep pace in an age of globalisation. |
Contents
good timing | |
or how to sell snow and | |
Switzerlands silent traders | |
countless profits | |
Spinning and weaving profits | |
From supercomputers to mice | |
Swiss achievement in art and architecture | |
why multinationals love Switzerland | |
getting to Switzerland | |
Appendix | |
Notes | |
Acknowledgements | |
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Swiss Made: The Untold Story Behind Switzerland's Success R. James Breiding No preview available - 2013 |
Common terms and phrases
19th century ABB’s achieved acquisitions architects architecture Basel became become began brand Breguet building built canton capital centre chemical chocolate clients commodity company’s competition competitors cost countries country’s Credit Suisse crisis decades dental implant developed economic employees engineering entrepreneurs Escher Europe European export factory firm foreign founded France Genentech Geneva German Glencore global Google growth Hayek Holcim important innovation investment Jaeger-LeCoultre later Le Corbusier leading Logitech machines manufacturers Marc Rich medical technology merger Nespresso Nestlé Novartis operations organisation orthopaedic Panalpina pharmaceutical profits quartz crisis railway revenues Roche Roche’s Rolex Sandoz Schmidheiny Second World sector shareholders St Gallen St Moritz Straumann success Sulzer Swiss banks Swiss companies Swiss franc Swiss industry Swiss watch industry Swissair Switzerland talent textile Thomke tourism trade watchmaking wealth Winterthur world’s largest Wyss Xstrata Zuellig Zurich