Building the Digital Enterprise: A Guide to Constructing Monetization Models Using Digital TechnologiesThe digital economy is at a tipping point. This practical book defines digital ecosystems, discusses digital design using converging technologies of social networking, mobility, big data and cloud computing, and provides a methods for linking digital technologies together to meet the challenges of building a digital enterprise in the new economy. |
Contents
Digital Enterprise in the Digital Economy | 44 |
Digital Techniques and Practices | 79 |
Notes and References | 210 |
Index | 223 |
Other editions - View all
Building the Digital Enterprise: A Guide to Constructing Monetization Models ... Mark Skilton No preview available - 2014 |
Building the Digital Enterprise: A Guide to Constructing Monetization Models ... Mark Skilton No preview available - 2015 |
Common terms and phrases
augmentation automated brand building capabilities companies connected consumer create crowdsourcing customer experience cyber digital business models digital economy digital ecosystem digital enterprise digital platform digital technologies digital wallet digital workspaces drive self-reinforcing embedded enable engineering Establishing a digital Facebook feedback financial services FMCG gamification global healthcare Hilton hospitality human impact industry infrastructure innovation integration interaction internet of things investment Irene Ng KPIT logistics machine manufacturing marketplace MasterCard mechanism can drive mobile apps mobile devices monetization mechanisms objects open data open innovation operations outcomes partners patient payment physical and virtual platform examples potential practitioner concept products and services rebundling retail RFID sector sensors smart city smartphones social media spaces strategies supply chain tion Unbundling Unipart University of Warwick value chain value network vehicle Warwick wearable