Nudge: Improving Decisions About Health, Wealth and Happiness
Penguin Books Limited, Oct 4, 2012 - Business & Economics - 320 pages
Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly.
We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. Nudge offers a unique new way of looking at the world for individuals and governments alike.
This is one of the most engaging, provocative and important books you will ever read.
What people are saying - Write a review
Review: Nudge: Improving Decisions About Health, Wealth, and HappinessUser Review - Peter Kahn - Goodreads
Fabulous book about how choice architecture can improve people's lives by encoding goals in the structure of the system. The cookies get placed after the fruit in the cafeteria line, or the default ... Read full review
Review: Nudge: Improving Decisions About Health, Wealth, and HappinessUser Review - Yuekun Liu - Goodreads
A good choice architect would help people make good decisions and benefit the society. Read full review
Other editions - View all
Nudge: Improving Decisions about Health, Wealth, and Happiness
Richard H. Thaler,Cass R. Sunstein
No preview available - 2008