Digital Marketing All-in-One For Dummies

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John Wiley & Sons, May 7, 2019 - Business & Economics - 816 pages

Unlock the value in online marketing

A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers.

This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don’t. You’ll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more!

  • Use targeted, measurable marketing strategies to promote brands and products
  • Increase brand awareness, customer acquisitions, and audience engagement
  • Measure what your online traffic is worth and improve ROI on digital marketing
  • Develop a solid digital marketing plan and put it to work for your brand

From SEO and SEM to brand awareness and why you need it, Digital Marketing All-In-One For Dummies will help you level up your digital marketing game and avoid the common mistakes that might be holding your business back.

 

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Contents

Introduction 1
3
Connecting with Influencers 469
4
Grabbing the Attention of Your Customer
29
CHAPTER
31
CHAPTER
38
Discovering Your Business Model and Brand
45
Deciding which Marketing Campaign to Create
67
Crafting Offers That Sell
79
Implementing Channel Promotions
383
Using Search Marketing
401
Making Content Shareable
425
Considering Email Marketing
443
Writing and Designing Effective Emails
459
Communicating with Influencers
471
Collaborating to Win
489
Engaging Influencers Using the Three Cs
509

Planning B2B Campaign Success
101
Uncovering the Customer Experience
117
Uncovering Buyer Personas
131
Structuring the Buyer Journey
151
Embracing Sales Enablement
171
Dipping into Content Creation
181
Assessing Your Content
187
Reviewing ContentTypes
197
Understanding the Customers Intent
219
Creating Content That Tells a Story
241
Defining Your Content Framework Using
253
Targeting Content for Your B2B Audience
269
Table of Contents vii
271
Reaching Your Millennial Audience
293
Looking at the Influence of Millennials
307
Pursuing a Data Strategy
317
Finding Millennials on Traditional Media
337
Experimenting with the Share Economy
349
Developing the Brand Experience
361
Succeeding with Influencer Marketing
523
Getting Creative
533
Working with an Agency
543
Creating a Facebook Marketing Plan
561
Selling Products and Services Using Facebook Offers
583
Uniting Facebook with Other Social Media
591
Getting into Instagram
607
Promoting Advanced Customer Engagement
617
Deploying Other Social Media
641
Working with Twitter
659
Looking at YouTube
673
Reviewing Pinterest
685
Analyzing Data for Success
711
Reviewing Ongoing Improvement for B2B Marketing
731
Achieving Maximum ROI
741
Index
755
Digital Marketing AllinOne For Dummies
756
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About the author (2019)

Stephanie Diamond founded Digital Media Works, Inc., an online marketing company. She has more than 20 years of experience building profits for both small businesses and multibillion-dollar corporations in over 75 different industries.

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