What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World

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Harper Collins, Sep 20, 2011 - Business & Economics - 288 pages

In a book that’s one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys—but also opens up—vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era.

What Would Google Do? is an astonishing, mind-opening book that, in the end, is not about Google. It’s about you.

 

Contents

New Relationship
11
New Architecture
24
New Publicness
40
New Economy
54
New Business Reality
70
Trust the people
83
New Speed
103
Get out of the
116
Advertising
145
Utilities
162
Were more than consumers
177
Markets minus middlemen
195
GOOglC Mutual I11SllIFi11CCI Th6 bllSl11CSS Of COOPCIFitlO11
210
Beyond Google?
226
Afieruom
243
Index
257

Newspapers postpaper
130

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About the author (2011)

Jeff Jarvis is the proprietor of one of the web’s most popular and respected blogs about media, Buzzmachine.com. He heads the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York. He was named one of a hundred worldwide media leaders by the World Economic Forum at Davos in 2007–11 and was the creator and founding editor of Entertainment Weekly magazine. He is the author of the forthcoming book Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live.

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