What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the WorldIn a book that’s one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys—but also opens up—vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era. What Would Google Do? is an astonishing, mind-opening book that, in the end, is not about Google. It’s about you. |
Contents
11 | |
24 | |
New Publicness | 40 |
New Society | 48 |
New Economy | 54 |
New Business Reality | 70 |
New Attitude | 82 |
New Ethic 91 16 | 91 |
Media | 123 |
Advertising | 145 |
Utilities | 162 |
Were more than consumers | 177 |
Markets minus middlemen | 195 |
Public Institutions | 210 |
Beyond Google? | 226 |
Join the opensource gift economy | 243 |
Other editions - View all
What Would Google Do?: Reverse-Engineering the Fastest Growing Company in ... Jeff Jarvis Limited preview - 2009 |