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This is an excellent resource for marketing on Twitter. It is jam-packed with excellent case studies and examples specific to various industries and marketing objectives, and offers a range of perspectives on best-practices from many credible sources. The chapter on Crisis Management is invaluable.
It covers a LOT of content, much of which is geared toward beginners, but seasoned Twitter users will find that the strategic advice offers wise approaches that can be adapted to almost any type of organization.
After using the book for a few months, I now view it as a valuable resource, and it sits alongside "Web Analytics: An Hour a Day" and YouTube Video Marketing: An Hour a Day" on my bookshelf.