Imperial Persuaders: Images of Africa and Asia in British AdvertisingThe first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies' images projected. Provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco. |
Contents
Advertising and colonial discourse page | 1 |
Soap advertising the trader as civiliser and | 24 |
Cocoa advertising the ideology of indirect rule | 63 |
Tea advertising and its ideological support for vertical | 93 |
The Empire Marketing Board tobacco advertising | 131 |
Corporate advertising decolonisation and | 173 |
Conclusion | 214 |
Select bibliography223 | 223 |
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Common terms and phrases
appears Barneys black boy brands Britain British Cadbury's capitalism Ceylon Tea Chocolate civilisation Cocoa advertisement colonial commodity conflict consumer consumption context contrast corporate Craven Mixture depicted discussed dominant E. D. Morel economic Empire Marketing Board Empire tobacco endrin English Electric European example Exhibition exotic exploited Figure firms Gold Coast Graphic highlight Ibid identity ideology Illustrated London image of Africans imagery images of black Imperial Tobacco Company important India Indian Tea Association industrialisation industry interests Kingdom Tea Company labour leaf Lever Lipton's Tea manufacturers ment modernisation theory Morel native neo-colonial notion period plantation planters political poster production Punch racist raw materials relationship representation represented sambo Sao Thomé scene Shagg Shell simply slave Soap advertisement social Southern Rhodesia Southern Rhodesian tobacco Sudan symbol Tea advertisement tea picker tion tobacco advertising trade Uganda United Kingdom Tea West Africa William Cadbury women workers