Mud, Sweat and Beers: A Cultural History of Sport and AlcoholShort-listed for the North American Society for Sport History Book Award 2003. Alcohol is never far from sporting events. Although popular thinking on the effects of drinking has changed considerably over time, throughout history sport and alcohol have been intimately linked. The Victorians, for example, believed that beer helped to build stamina, whereas today any serious athlete must abstain from the demon drink. Yet despite current prohibitions and the widespread acceptance of alcohols deleterious effects, the uneasy alliance of sport with alcohol remains culturally entrenched. It is common for sporting celebrities to struggle with alcoholism, and teams are often encouraged to bond by drinking together. Indeed, many of todays major sporting sponsors are breweries and manufacturers of alcoholic drinks. From hooliganism to commerce, from advertising and sponsorship to health and fitness, if there is one thing that brings athletes, fans and financial backers together it must be beer. This cultural history of drinking and sport examines the roles masculinity, class and regional identity play in alcohol consumption at a broad range of matches, races, courses and competitions. Offering a fresh perspective on the culture and commerce of sporting events, this book will be essential reading for cultural historians, anthropologists and sociologists, and anyone interested in sport. |
Contents
Introduction | 1 |
Athlete and Sporting Performance | 91 |
More than Beer and Skittles? | 119 |
Copyright | |
2 other sections not shown
Other editions - View all
Mud, Sweat, and Beers: A Cultural History of Sport and Alcohol Tony Collins No preview available - 2002 |
Mud, Sweat and Beers: A Cultural History of Sport and Alcohol Tony Collins,Wray Vamplew No preview available - 2002 |
Common terms and phrases
advertising alcohol advertising alcohol consumption annual Archives Association Bass became beer behaviour billiard Board of Directors bottle bowling greens brewery Brewing Industry Britain British campaign cent championship classes club's Commission on Licensing competition Cricket Club crowd culture darts decline despite drinks trade drunkenness early England English facilities Football Club Football Grounds football hooliganism Football League Glasgow Golf Club Greaves Guinness importance increased Jimmy Greaves Jockey John Joshua Tetley landlord Leeds leisure Licensed Trade Licensed Victualler Licensing World loan Manchester marketing Mass-Observation Mitchells and Butlers organised Paul Merson Peter played players popularity pub games pub sport public house publicans quoits recreation Report role Ron Atkinson Royal Commission rugby league rugby union Scotland Scottish Football seen Simonds soccer Social History Society spectators sponsored sports clubs sports events sportsmen sportspersons supporters temperance temperance movement Tetley's Tony took traditional Truman's Victorian West Ham United whisky Yorkshire Post