Images, Scandal, and Communication Strategies of the Clinton Presidency

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Robert E. Denton, Rachel L. Holloway
Greenwood Publishing Group, 2003 - History - 341 pages

Denton, Holloway, and their contributors present analyses of communication strategies used in the Clinton administration, with a special focus on President Clinton's responses to the Lewinsky scandal and impeachment.

Chapters explore the Clinton administration's attempts to control his image through rhetorical and media strategies, his appeal to women voters, the changing image of Hillary Rodham Clinton, and Clinton's discourse on race. The second half of the book focuses on Clinton's responses to the Lewinsky scandal, media coverage and polling during the scandal, and Clinton's impact on the symbolic nature of the American presidency. This book will be of particular interest to scholars, students, and other researchers involved with communication, political science, political sociology, political communication, and scandal.


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The Political Image Management Dynamics of President Bill Clinton
Clintons Public Relations Nightmares Begin
Clintons Televised Town Hall Meetings as a Political Strategy The Illusion of Control
Behind Their Skirts Clinton and Women Voters
From First Lady to United States Senator The Role and Power of Image in the Transmogrifying of Hillary Rodham Clinton
Seven Lessons from President Clintons Race Initiative A PostMortem on the Politics of Desire
Bill Clinton in Rhetorical Crisis The Six Stages of Scandal and Impeachment
Resurrecting the Clinton Presidency A Linguistic Profile
Clintons Rhetoric of Contrition
The Framing of Network News Coverage During the First Three Months of the ClintonLewinsky Scandal
The Rhetoric of Presidential Approval Media Polling and the White House Intern Scandal
William Jefferson Clinton and the Symbolic Dimensions of the American Presidency Issues of Character and Public Trust
Selected Bibliography
About the Editors and Contributors

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About the author (2003)

ROBERT E. DENTON, JR., holds the W. Thomas Rice Chair of Leadership Studies and serves as Director of the Virginia Tech Corps of Cadets Center for Leadership Development at Virginia Polytechnic Institute and State University. In addition to numerous articles, essays, and book chapters, he is author, co-author or editor of 13 books. The most recent title is Political Communication Ethics: An Oxymoron? (Praeger, 2000).

RACHEL L. HOLLOWAY is Associate Professor of Communications Studies at Virginia Tech. She is the author of In the Matter of J. Robert Oppenheimer: Politics, Rhetoric, and Self-Defense (Praeger, 1993) and co-editor of The Clinton Presidency: Images, Issues, and Communication Strategies (Praeger, 1996).

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