Demystifying Strategy: How to Become a Strategic ThinkerDemystifying Strategy provides you with not only the basic strategic tools and techniques but also a thorough understanding of the entire process of strategic thinking and management. Using tips, guidelines and exercises it helps you to assess your own strategic mind and covers key topics such as: the different perspectives on strategy, economic analysis, dynamic competitive positioning, designing and evaluating options, implementation, managing the strategy process and how to nurture your strategic mind. Aimed at executives, entrepreneurs and also students of management, it enables you to assess the teaching of strategy 'gurus', construct your own strategy audit and challenge thinking styles by assessing the cognitive processes involved in developing successful strategies. |
Contents
01 Opening the doorway to strategy | 1 |
02 Embracing the strategic world part 1 | 33 |
03 Embracing the strategic world part 2 | 72 |
04 Analysing strategy economically | 106 |
05 Dynamic competitive positioning | 146 |
06 Designing and evaluating options | 175 |
07 Implementation | 214 |
08 Managing the strategy process | 253 |
09 Bringing it all together | 295 |
313 | |
315 | |
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Common terms and phrases
actually AID analysis areas behaviours Bikram yoga Blackadder buyer power challenge change management Chapter cognitive competitive advantage competitive position competitor analysis competitors complex concept constraints context contingent strategy cost drivers criteria cunning plan Diageo difficulty-over-time curve dynamic emotional entry barriers evaluation example Facebook factors Figure financial attractiveness fishbone analysis focus force field analysis FT analysis funeral future gap analysis going growth drivers idea implementation difficulty important influence look minutes ofthe one’s optopus organization organizational out-of-body experience particular perspective phase players political Porter’s five forces possible potential prioritize project management relative competitive root causes scores specific stakeholder acceptability stakeholder analysis strategic attractiveness strategic breakthroughs Strategic exerciSe strategic option grid strategic planning strategic project strategic thinking strategy process suppliers sweet spot SWOT analysis tegic Tesco thought uncertainty and risk uncertainty grid value and cost Virgin Galactic