The New Handshake: Sales Meets Social Media

Front Cover

This book offers an up-to-date and definitive explanation of how to build relationships via social media in the sales process and is a guide to encouraging sales people to embrace these revolutionary techniques.

* Enlightening case studies of the use of social media in sales, including Facebook, Twitter, LinkedIn, blogging, and social bookmarking

* Written with the input of contributing experts in the field of social networking, sales, communication, and consumer purchasing behavior

* Includes ten ways to boost ROI using the "New Handshake" methods

* Illustrations depicting the Tannebaum and Schmidt decision-making model, as well as screenshots from blogs, Constant Contact, Delicious, Digg, and LinkedIn

* A complete bibliography serves as a handy resource guide

 

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Contents

Sales Meets Social Media PART TWO SOCIAL MEDIA OUTLETSWHAT WORKS BEST WHEN AND HOW TO BEGIN
87
Sales Meets Social Media PART THREE DEVELOPING A SOCIAL MEDIA SALES STRATEGY
155
Sales Meets Social Media Appendix Resource Guide
183
Sales Meets Social Media Notes
187
Sales Meets Social Media Index
195
Copyright

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About the author (2010)

Joan C. Curtis is CEO of Total Communications Coaching, Athens, GA, where she is an ICF certified coach and nationally known speaker.

Barbara Giamanco is CEO of Talent Builders, Atlanta, GA, and an experienced sales strategist, consultant, and speaker with a proven track record for generating sales.

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