Inbound Marketing For DummiesDon't chase business—bring new customers to you! Outdated sales tactics have you chasing leads and fishing for new business. In today's competitive world, nobody has time for that! Inbound Marketing For Dummies is a one-stop-shop for everything you need to know about inbound marketing techniques that attract the attention of your target audience. Whether you have a small or large business, this approachable text offers insight into creating, executing, promoting, and measuring inbound marketing tactics through easy-to-follow instructions on setting up and implementing a new strategic approach. With the information in this book, you can increase brand awareness, enhance brand loyalty, engage with target audience members, and attract new buyers all by leveraging your website, social media, blog, and other resources that are, most likely, already at your fingertips. A breath of fresh air brought on by the Digital Age, inbound marketing is a holistic, data-driven marketing approach that calls upon digital-based resources, such as your website, social media platforms, blogging, search engine optimization, etc., to establish your company as an authority in its industry—and to help customers find you, instead of require your sales team to chase after each and every customer.
Inbound Marketing For Dummies is an essential guide for anyone looking to leverage tried and true inbound marketing strategies within their business. |
Contents
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| 16 | |
| 21 | |
Diagnosing Your Current Inbound Marketing | 29 |
Prescribing Strategic Inbound Marketing Solutions | 47 |
What Is Inbound Marketing Anyway? 7 Chapter 2 Introducing the Inbound Philosophy into Your Organization 21 Chapter 3 Diagnosing Your Curr... | 63 |
The Art and Science of Consumer Connections | 73 |
The Art and Science of Consumer | 76 |
Fueling Visitor Needs with Content | 164 |
Creating Inbound Campaigns with Content | 181 |
Building Your First Campaign | 188 |
Marketing 161 | 213 |
Attracting Visitors with Paid Search | 231 |
Attracting Visitors with Social Media Sharing | 247 |
Using Email to Attract and Reattract | 257 |
Attracting Visitors with Paid Search 231 Chapter 17 Attracting Visitors with Social Media Sharing 247 Chapter 18 Using Email to Attract and Reattra... | 269 |
Discovering Customer Needs with Keywords | 85 |
Connections 73 | 107 |
Building a Customer Conversion Machine | 121 |
Building a Customer Conversion Machine | 124 |
Organizing Your Website for Attraction | 133 |
Gaining Access to Your Website 138 Building Your Website on Conversion Architecture 139 Building with search engine optimization SEO | 140 |
Applying Website Metrics | 146 |
Building Your Conversion Machine 123 Chapter 10 Organizing Your Website for Attraction and Conversion 133 Chapter 11 Creating a CalltoAction... | 149 |
Using Your CTA Map as Part of Your Site Map 158 Things You Can Do Now | 160 |
Creating Valuable Content | 163 |
Increasing Website Conversions | 283 |
Building Effective Landing Pages | 295 |
Measuring Success with Analytics | 305 |
Measuring Success with Analytics | 308 |
Measuring Your Inbound Marketing Results 307 Chapter 23 Understanding User Testing 319 Part VIII The Part of Tens | 327 |
Ten Important Inbound Marketing Metrics | 337 |
Ten Steps to Implementing Inbound Marketing 329 Chapter 25 Ten Important Inbound Marketing Metrics 337 Glossary | 345 |
| 351 | |