Get a Name!: 10 Rules to Create A Great Brand NameSo many companies and brands out there in the market, it will be impossible to stand out without a great name. Just imagine, there are already more than 150,000 companies operating in a small country like Singapore. How will your brand stand out if it doesn't have a great name? Finding a great name is also no longer easy because of the proliferation of companies and brands in our society. Chances are, the name you think of has already been registered and trademarked by someone else. So, what do you do? The 10 Rules Of Naming will show you how to create a powerful brand name in a simple, straightforward and jargon-free manner. Besides explaining the 10 rules of naming in detail, the book also covers the pitfalls of naming to avoid, binding everything together through vivid examples of how companies with great names went about creating those names. |
Contents
| 8 | |
| 13 | |
| 21 | |
You Cant Build A Strong Brand With A Lousy Name | 35 |
Rule No 1 The Name Must Be Easy To Pronounce | 47 |
Rule No 2 The Name Must Be Easy To Remember | 73 |
Rule No 3 The Name Must Be EnglishSounding | 99 |
Rule No 4 The Name Must Be Short | 123 |
Rule No 6 No Generic Words | 173 |
Rule No 7 No Acronyms | 197 |
Rule No 8 You Need Two Names | 223 |
Rule No 9 You Must Have A Dotcom Suffi x | 247 |
Rule No 10 The Name Must BeLanguage Neutral | 271 |
Twelve NamingMistakes To Avoid | 295 |
Tying It All Together | 315 |
Rule No 5 The Name Must Be Unique | 147 |
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Common terms and phrases
Ace Dynamics acronym advertising Alienware Apple Asia Paint B2B brands become better brand idea brand name BrandQube build a strong category name cent Chinese clients Coca-Cola coffee Colgate company’s competitors countries create Crecept Diamond Multimedia difficult domain name dot.com suffix easier easy to pronounce electronics English English-sounding Eu Yan Sang FedEx feng shui focus focussed Goldbell Google hard Hyflux hypercompetition industry innovation Intel Internet iPod Kodak language launched leading brand Lenovo Lexus logo look McDonald’s means million minds of customers Nokia Oral-B Pepsi photocopier product or service Red Bull remember Rotary Engineering rules of naming Samsung search engine sell Singapore companies Sony sounds stand Starbucks StrategiCom strong brand successful syllables tagline thing Toyota trademark Traditional Chinese Medicine TSMC unique name Walter Thomson word Xerox